HMV's Simon Fox on transforming a retailer into an entertainment superbrand |
| from The Guardian |
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| Chief executive wants to link live performances, ticketing, merchandising and digital products to enhance salesOn a hot and sticky afternoon, Simon Fox, the chief executive of the entertainment retailer HMV, knows what he wants. "Ice cream," he says. "Chocolate. It's been a long day." While a flunky is dispatched to get the ice cream, Fox explains how life is still sweet in spite of being caught in the maelstrom of the digital revolution.Three out of four independent record shops have closed…
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| TAG: Books, Business, Digital media, Downloads, Features, HMV, Interviews, Media, Music, The Guardian, Waterstone's |
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