The joint effort is studied to offer premium video production packages (complete with pre-cleared audio soundtracks from the CueSongs catalogue).
The premium video packages include three different levels of service and quality; CueSongs will advise and supervise the music choice and Yantra Digital Media wil provide full-service video production (story-boarding and animation effects included), with prices starting from ÂŁ1,999 +VAT for an animated corporate film.
CueSongs and Yantra Digital Media will also be the sound and Animation Sponsor of the Braves (the Brand Video Awards), taking place on the 11th of July.
Ed Averdieck, CEO of CueSongs, commented: "Following on from our work with a number of big consumer brands and creative agencies to use our pre-licensed music, this is a natural next step to offer music choice and advice already at the video production stage. This is the first affiliate partnership we have done to broaden the reach of our clients and we are very excited to partner with Yantra Digital Media so that we can offer clients high-quality video production with iconic music in a convenient one stop service".
Yantra Digital Media CEO Gurps Nijjar says: "I am proud to announce our partnership with CueSongs. Yantra Digital Media see this partnership as key in developing creative and engaging animations for our clients in many industry sectors. Animation with video has become a powerful tool for businessâ€™ to engage with their target audience, and demonstrate complex concepts and a simple and easy to follow manner. CueSongs allows us to quickly search through a curated catalogue of commercial music tracks from known artists which complements the concept and atmosphere of each animation and video production we embark on. We hope the Braves characters and presentation at the awards highlight the strength of this partnership showing how animation and music can really engage with viewers".
CueSongs, which launched in beta in January 2012, is co-founded by Ed Averdieck, formerly head of Nokia Music and OD2, and music pioneer Peter Gabriel.