News - 22/02/2013

YouTube views added by Billboard in US singles chart data collection

YouTube views added by Billboard in US singles chart data collection

Billboard and Nielsen have updated their procedure of data collection to assemble the US singles chart.
From now they are including music video views on the US version of YouTube - as well as digital download track sales, physical singles sales, radio airplay, audio streaming and online radio streaming.

The data collected from youTube also takes into account user-generated clips using authorised audio; this helped "Harlem Shake" by Baauer to go jump at Number One on the Billboard Hot 100, since song gathered 103 million views on YouTube and many fans have uploaded their own videos of the track.

Bill Werde (Billboard's editorial director) explained: "The very definition of what it means to have a hit is ever-changing these days. The Billboard charts are the ultimate measure of success in music, and they constantly evolve to reflect these new music experiences. When the charts launched over 70 years ago, a hit was defined as selling copies of a single or generating airplay. While those avenues are still viable, one needn't look any further than CeeLo, Gotye, Psy or now Baauer to know that a song can be a massive hit on YouTube alone".

 

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