News - 13/11/2013

Google allows Nielsen to track ad views on YouTube

Google allows Nielsen to track ad views on YouTube

Google has opted to allow Nielsen to monitor and measure the number of views of YouTube adverts, after two years.
According to the Wall Street Journal, Nielsen believes that, after a brief test period, its measurement tags will be "accepted across all Google properties including YouTube… by early 2014".

Nielsen’s tags will make easier the tracking of the performance of online ads, in terms of views and how often people watch them, as well as providing demographic data on who’s watching.
"We know our clients want meaningful measurement, which is why we're investing in brand-friendly metrics", a Google spokesperson explained. "While we continue to build measurement options powered by Google, we're also partnering with industry leaders, such as Nielsen and Comscore, to offer objective, credentialed, third-party measurement options".

 

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