UK indie-label group Cooking Vinyl (CV) has taken on the task of propelling the future career of Embrace (photo), the popular British indie and alternative rock band that came out with their last album in 2006.
CV has signed an artist-services contract with the group, who are bringing out their first album in eight years next spring. The new album, which will be supported with a mostly UK tour, is being recorded in the band’s own studio and being produced by co-founder/guitarist Richard McNamara.
CV, which says it entered into a heated contest with other labels for the deal with Embrace, hopes to help the band continue its heyday successes.
They included two Platinum albums for The Good Will Out, the 1998 album on the now defunct Hut Records; and Out of Nothing in 2004 on Independiente; three Gold albums, plus six UK Top 10 singles.
McNamara says: “We had a few labels that loved the album, some who'd wanted to work with the band for a long time. But as soon as we met the Cooking Vinyl team, we knew we'd found the right home.”
Rob Collins, director at CV, adds: “This is a band that has delivered great songs time and time again, and is putting the polishing touches on another special album.”
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