Mixcloud launches a new, improved web platform

London-based audio platform Mixcloud has announced today the unveiling of a completely redesigned website codenamed “Mixcloud X”.

The overhaul of the web platform aims to deliver an improved experience to users, focused on making the website faster to access and easier to navigate.

The redesign follows on the heels of the company’s recently updated iOS and Android apps and delivers a new “Play Queue” feature that allows listeners to line up all the shows they want to hear in a few clicks.

The company claims to have the largest catalogue in the world of radio shows and DJ sets - more than three million. It has also put in place technology that can analyse shows that are being uploaded identifying the tracks contained to provide a better discovery experience.

Moby, Jazzy Jeff, Diplo and Carl Cox are just a few of the DJs that contribute mixes to the platform, whilst editorial brands like The Guardian, Dazed Digital and WhoSampled also upload content to the platform.

Mixcloud’s interface on the web now matches the excellent experience provided on the native iOS and Android apps, delivering a smooth user experience.

On the monetization front the company has also launched new Branded Profiles that enable brands to create fully customisable, ad-free pages where they can host branded audio content. As brands stand to produce more and more content Mixcloud could be an interesting platform to host it on given its existing user base and established identity.

Mixcloud has grown organically over the past five years developing a strong brand both in Europe and the US, initially targeting the Electronic Music scene with long DJ-mixes it subsequently expanded to include all manners of long-form audio content. Mixcloud managed its growth whilst maintaining a relatively nimble operation and the redesign showcases a "startup" that is ready to expand further and capitalise on the hard work of the past few years.


(Andrea Leonelli)