News - 25/04/2014

Pied Piper, the fictional startup in HBO's "Silicon Valley", gets its own site

Pied Piper, the fictional startup in HBO's "Silicon Valley", gets its own site


Music startups may be a niche in the tech and startup world at large, but HBO has chosen the fictional music company “Pied Piper” to be at the centre of its new series “Silicon Valley”. And with 84% positive reviews on Metacritic as well a flying start with over 2 million viewers on cable it seems the general public is enjoying it. So much so that HBO has renewed the series for a 2nd season even though only three episodes have aired so far.

Today HBO launched a fictional site for the startup on PiedPiper.com, featuring a large photo of the company’s team and a bio for each founder, as well as a page on the company’s technology.

In the site’s own words Pied Piper is “...a multi-platform technology based on a proprietary universal compression algorithm that has consistently fielded high Weisman Scores™ that are not merely competitive, but approach the theoretical limit of lossless compression.”

The tone is of course completely tongue-in-cheek but the site is well laid-out enough that it could fool someone with no prior knowledge of the show’s existence. The giveaway is in the contact details: "Pied Piper is not associated with Pied Piper Irrigation. It might be associated with HBO’s Silicon Valley series (find out). Watch it Sundays at 10PM.” Though honestly it would have been even better if they’d set up a fake email address and waited for potential business enquiries…

(Andrea Leonelli)

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