News - 25/07/2014

Eventful acquired by CBS Local Media

Eventful acquired by CBS Local Media

 

Eventful, a company founded in 2004 and aimed at connecting consumers with entertainment, movies and local events has been acquired by CBS Local Media. 

The acquisition comes at a time when providing localised services is becoming big business and Eventful certainly has the experience and the technology to give CBS a leg-up in that area. The combination of the two companies will provide users with more engaging content, empower fans to influence programming and assist content creators to expand the relationship with their fans. In addition it will create interesting new opportunities for marketers to reach consumers across a variety of mediums and platforms. 

The terms of the acquisition were not disclosed but all 55 staffers at the company will become part of the CBS Local Media team. 

Ezra Kucharz, President of CBS Local Digital Media, said in a statement: The large volume of content available to consumers has created an environment where they are looking for credible brands to aid in the discovery process.[…] Eventful’s talented and veteran team has created a best-in-class product that users have grown to trust. In combination with CBS Local Media’s assets and under the division’s leadership, we look forward to satisfying the increasing demand for customized event information regardless of how someone chooses to access it.”

 

(Andrea Leonelli)

© 2024 All rights reserved. Rockol.com S.r.l. Website image policy

Rockol

  • Rockol only uses images and photos made available for promotional purposes (“for press use”) by record companies, artist managements and p.r. agencies.
  • Said images are used to exert a right to report and a finality of the criticism, in a degraded mode compliant to copyright laws, and exclusively inclosed in our own informative content.
  • Only non-exclusive images addressed to newspaper use and, in general, copyright-free are accepted.
  • Live photos are published when licensed by photographers whose copyright is quoted.
  • Rockol is available to pay the right holder a fair fee should a published image’s author be unknown at the time of publishing.

Feedback

Please immediately report the presence of images possibly not compliant with the above cases so as to quickly verify an improper use: where confirmed, we would immediately proceed to their removal.