News - 27/08/2014

YouTube Content ID and Network Partner AdRev appoints Brian Felsen as President

YouTube Content ID and Network Partner AdRev appoints Brian Felsen as President


AdRev announced today that Brian Felsen will join the company as President. Felsen was President at CDBaby until a few months ago and spearheaded the company’s diversification in the book space with BookBaby.

AdRev's core objective is to maximise ad revenue from content on YouTube and the company claims to be the largest Content ID and Network Partner on YouTube, with over 550 years of videos watched daily, 36+ billion annual views and 6 million music copyrights.

The company operates both as a full-service offering for for its larger partners and as a DIY platform allowing even independent artists to monetise their YouTube videos through advertising.

AdRev’s CEO Ryan Born commented: "I’m confident in Brian's intuitive feel for the needs of artists, publishers and labels, and in his ability to leverage our technology to create exciting new revenue opportunities for rights holders and content creators.”

Brian Felsen himself commented: “After years of helping hundreds of thousands of independent musicians and authors distribute their works, I’m delighted to now work at the nexus of music and YouTube, which is where the industry is going and where I can best help content creators get paid doing what they love.”


(Andrea Leonelli)

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