American Express launches the Unstaged Taylor Swift Blank Space Experience

American Express launches the Unstaged Taylor Swift Blank Space Experience


American Express has collaborated with Taylor Swift to create the app American Express Unstaged Taylor Swift Blank Space Experience, which allows fans to watch the video for “Blank Space”, Swift’s latest single, as an immersive 360 degrees experience.

Fans are able to follow along with the video while exploring its setting by moving their device and tapping specific elements of the video itself. The experience consists of six rooms and allows fans to meet different characters connected to the song’s storyline. In addition the app contains “hidden gems”, for example by tapping on a book on a coffee table in one of the rooms fans can find personal photos of Swift’s youth that have never been shared before.

Since the app is based around the “Blank Space” video fans also have the option to watch the video in its original form and have access to behind-the-sceene footage of the video shoot, available at amexunstaged.com. The app is available free of charge in on the App Store for iOS devices and on Google Play for Android.

It’s not all about virtual reality though, the partnership between Taylor Swift and American Express extends further as Amex card holders will be the first to be able to get their hands on tickets for Swift’s upcoming “The 1989 World Tour”.


(Andrea Leonelli)