News - 25/02/2015

BBC commercial unit to distribute Chris Martin-curated Global Citizen Festival

BBC commercial unit to distribute Chris Martin-curated Global Citizen Festival

BBC Worldwide (BBCW), the commercial arm of the UK public broadcaster, has clinched the licence to be global distributor of the 2015 Global Citizen Festival being curated by Coldplay frontman Chris Martin (pictured).

BBCW’s participation means the festival, which takes place in New York’s Central Park on 26 September and will be broadcast live in the US via the MSNBC TV network, will receive a truly global audience.

In addition to being streamed live internationally, the specially curated six-hour live event will be supported by a one-hour TV special edited by the festival’s 2015 creative director Richard Curtis, the British Oscar nominee and a BAFTA award-winning screenwriter.

It is the one-hour spectacle that BBCW will be distributing worldwide. But Martin will be responsible for the festival’s original live stage performances.

Although the headliners have not been announced yet, it is scheduled to be one of the biggest and most politically important live concerts since the original Live Aid. It supports the United Nations’ Sustainable Development Goals, a 15-year mission to end extreme poverty and combat climate change.

Launched in 2012, the Global Citizen Festival turned into a major music-industry highlight when high-profile acts that included Jay Z, Beyoncé and John Legend participated last year.

For that event, world leaders gathered in New York for the UN General Assembly to coincide with the third annual Global Citizen Festival. Music acts joined 60,000 change makers on the Great Lawn of Central Park to urge politicians and citizens to do more to help get rid of extreme poverty.

In addition to this year’s concert, there will be special films produced by Curtis and Grammy Awards producer Ken Ehrlich.

For Australian philanthropist Hugh Evans, CEO of The Global Poverty Project, “This is the pivotal year in the movement to end extreme poverty by 2030, and Global Citizen is proud to partner with BBC Worldwide to bring the 2015 Global Citizen Festival to people around the world.”

For BBC Worldwide, this is a landmark music-TV deal. It says in a statement: “From a team of musicians, film-makers and event-producers, including those responsible for extraordinary parts of the London 2012 Olympic opening ceremony, comes a historic hour of television, when the whole world embraces a plan to be the first generation to live without extreme poverty and the first and last generation to be threatened by climate change.”

[Juliana Koranteng]
 

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