‘Chosen’ music app unveiled by MOG founder, brings virtual talent contest experience to iOS

‘Chosen’ music app unveiled by MOG founder, brings virtual talent contest experience to iOS

David Hyman, the founder of MOG - the streaming music service that was acquired by Beats and has served as the backbone for Beats Music - has unveiled his latest project, an iOS app called Chosen

Currently in beta stage and invite-only, Chosen claims to be “The first app that gives you the power to turn a performer into a star”, sitting halfway between being a game and a virtual talent contest.

The app, realising that not everyone wants to be a performer but that everyone is up for judging one, places a particular focus on users becoming virtual tastemakers, watching and commenting on the performances of a smaller pool of talent.

The app also enables anyone to record a performance - you need someone to judge after all! - and there are separate leaderboards for the best judges and for the best performers.

The app is currently free for beta users and there is - understandably - no paid tier, which is likely to be unveiled when the app is launched to the wider public. 

Hyman has raised $6.5 million in funding for this new venture, showing that investors  believe that bringing an X-Factor-style experience to the mobile space could create a viral and scaleable ecosystem.

(Andrea Leonelli)