News - 05/05/2015

Michael Jackson’s estate partners with Authentic Brands Group

Michael Jackson’s estate partners with Authentic Brands Group

Authentic Brands Group, a global company that represents icons such as Marilyn Monroe, Muhammad Ali, Elvis Presley as well as actual brands such as Airwalk, Bobby Jones and Viking, has inked a deal with the Michael Jackson estate to represent the late singer. 

ABG’s CEO Jamie Salter stated: “We are excited to tap into the essence of this innovator and amplify the DNA of this legendary entertainer.” 

The Jackson estate also expressed its satisfaction with the deal: “With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level.”

ABG states that it will take a page out of its Celebrity, Media and Entertainment playbook to build global strategic partnerships that will extend Michael Jackson’s legacy. 

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