News - 03/11/2015

SoundCloud shines a spotlight back on creators with SoundCloud Pulse mobile app

SoundCloud shines a spotlight back on creators with SoundCloud Pulse mobile app

SoundCloud has released a new creators-friendly mobile app called SoundCloud Pulse. 

The release comes as a pleasant surprise following the company’s sharp re-focusing towards listeners rather than creators over the past year. 

SoundCloud re-vamped its iOS app in July 2014 by eliminating the ‘record’ button that allowed users to record audio and upload it straight onto the service, and since then has focused almost exclusively on the listeners’ experience. 

This, coupled with the crackdown on re-mixes and takedown issues faced by a number of creators has somewhat eroded the goodwill of creators towards the service. 

SoundCloud Pulse could get the company back on track, allowing users to share sounds both publicly and privately, view and reply to comments, follow other users and track their music’s performance. 

The company says this is just the beginning, and in the near future SoundCloud Pulse will feature more in-depth stats, the ability to edit track information, expanded messaging capability and the ability to upload tracks (which could herald the return of the record button).

For now, SoundCloud Pulse is out for Android only, and the iOS version will launch alongside the improvements mentioned above in the near future. 

As SoundCloud looks to move towards monetising the tracks that are available on the service through advertising and/or subscriptions, there’s a good chance that SoundCloud Pulse could, in the future, also serve as a way for artists to track how much their music is earning them on the service. However, following the PRS lawsuit against SoundCloud, there has been little news on the company’s most problematic roadblock: a deal with Universal Music. 

 

(Andrea Leonelli) 

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