Twice as many people listen to music on Amazon Prime than on Apple Music, Spotify Premium combined

Twice as many people listen to music on Amazon Prime than on Apple Music, Spotify Premium combined

Amazon, despite a low profile, has its quietly become a powerful player in the streaming arena and a new survey unveiled it is getting the lion's share. Indeed, 16% of respondents listened to music on Amazon Prime Music in May 2016, according to a new Cowan survey: that puts Prime Music, which comes as part of Amazon's Prime package, as the second most used paid music service, behind satellite radio at 22%, and above Spotify’s paid Premium tier at 7% and Apple Music at 6% (showing a worrying churn rate). 

Cowan analysts John Blackledge and Tim Arcuri wrote:

Prime Music was the only on-demand streaming service to crack the top five of the main sources of music for the 4 age cohorts 35+. [...] Given the increasing competitiveness within the on-demand streaming industry, focusing or ‘owning’ a specific niche, like a particular age group, may not be a bad strategy. It is unclear if this has been Amazon’s strategy or the byproduct of its Prime member base.

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