SoundCloud Ltd.’s owners are considering a sale

SoundCloud Ltd.’s owners are considering a sale

According to sources, SoundCloud Ltd.’s owners are considering a sale that could value the German music streaming company at $1 billion as it looks for ways to boost growth and profit from its user base. SoundCloud’s founders and investors are now exploring strategic options for the company that could lead to a sale, said the sources who talked to "Bloomberg.com". It seems that the deliberations are at an early stage and the company may decide against pursuing a deal.

The owners have had trouble finding a buyer willing to cough at least $1 billion so far. SoundCloud raised $70 million from Twitter Inc. in June, part of a $100 million funding round that priced the company at $700 million.

The company is always working to generate reliable revenue from its approximately 175 million users, who spend time on the site to record, listen to and share songs. In March a premium seevice was launched, allowing customers to pay $10 a month for ad-free streaming and increased access to songs.

In 2014, the last year that SoundCloud publicly reported its accounts, sales rose 54 percent to 17.3 million euros ($19 million) from a year earlier. The operating loss at the time was 39 million euros, widening from 21.3 million euros in 2013.