News - 15/09/2016

Spotify grows faster than Apple Music and it officially reaches 40m subscribers

Spotify grows faster than Apple Music and it officially reaches 40m subscribers

Streaming giant Spotify shared an official update on its subscriber numbers and announced that it has surpassed 40 million paying premium customers.

Spotify’s subscriber base is comfortably more than double Apple Music’s subscriber base, which was last confirmed to be 17 million earlier this month. More crucially, Spotify is growing significantly faster than Apple’s rival service.

On January 10 this year, Apple Music had 10 million subscribers, while Spotify – said solid sources at the time – had 28. In the eight months since, Spotify has added 12m subscribers, while Apple Music has piled on 7 million.

In other words, Spotify has added 1.5 million subscribers a month since January, while Apple Music’s monthly new subs average works out at just under 0.9 million subscribers.

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