FanFair and MMF launch guide to fight ticket touts
Anti-ticket-touting FanFair Alliance and the Music Managers Forum launched a guide for artist managers to fight the plauge of secondary ticketing. It's called "#ToutsOut" and it provides tips and case studies on ensuring that fans are able to purchase tickets for gigs from primary sources or at face value on the resale market.
Among the tips for artists and managers seeking to reduce the number of tickets snapped up by the touts are: printing names on tickets and making buyers aware of restrictions on reselling tickets in advance of their purchase; working with ticketing services that actively work against touts; and simply making sure all promoters, agents and primary ticketing services involved in a show or tour are aware that you want to keep tickets off the secondary market.
With regard to working with anti-touting ticket agents, it was also announced that a number of ticketing platforms have now signed the FanFair Declaration to take a stand against industrial scale touting. Joining the numerous artists and industry bodies that have already signed up are Active Ticketing, Dice, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTickets.