News - 12/10/2016

Amazon launches $7.99-per-month streaming platform for Prime members

Amazon launches $7.99-per-month streaming platform for Prime members

Amazon is launching in the US its Amazon Music Unlimited, a standalone on-demand service; it costs for $7.99-a-month or $79-a-year for existing members of Prime. Non-Prime members will be able to subscribe to Amazon Music Unlimited for $9.99-a-month. Moreover, owners of the company’s Echo speaker will be able to access the service, locked to the single device, for just $3.99-a-month, with complete access to its full on-demand catalogue.

Amazon’s aim is to draw in new streaming music customers, but also to tempt away those Prime members already subscribed to more expensive services such as Spotify or Apple Music. According to the latest estimates, Amazon has more than 60m Prime members worldwide, while its online storefront carries more than 300m registered customer accounts (with associated credit card details).

"Music Business Worldwide" reports that all three majors have agreed to license the platform.

A Family subscription plan for Amazon Music Unlimited will be coming later this year, allowing up to six family members simultaneous access to Amazon Music Unlimited for $14.99/month or $149/year.

Amazon Music Unlimited also will be available for customers in the U.K., Germany and Austria by the end of 2016.

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