News - 07/12/2016

Apple Music reaches 20m subscribers

Apple Music reaches 20m subscribers

Apple Music announced it reached 20 million paid subscribers, and it happens 17 months after the streaming service launched. The new milestone comes three months after Apple Music passed 17 million subscribers - so the platform is adding a million new subscribers a month.

That’s an acceleration: in September we calculated that Apple Music had been averaging 857k new subscribers a month in 2016. Spotify, meanwhile, was adding around 1.7 million new subscribers a month in the run-up to its September milestone of 40 million subs.

Apple is also enjoying the fruits of this growth: the company recently unveiled that its music revenue was up 22% in the third quarter thanks to Apple Music. Moreover, according to an Eddy Cue "Billboard" interview, 60% of Apple Music users have not bought downloads from the iTunes store in the last year – “the vast majority are new customers” rather than iTunes ditchers claimed Cue. Apple also says that more than 50% of Apple Music subscribers are outside the US – which of course suggests nearly 10 million of them are inside it.

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