Amazon Tickets won't move into secondary ticketing

Amazon Tickets won't move into secondary ticketing

As reported by "Music Ally", Amazon will not be moving into the secondary ticketing market, according to Amazon Tickets general manager Geraldine Wilson.

Wilson was speaking at last week's ILMC conference in London, where she shared a stage with Ticketmaster UK managing director Andrew Parsons. Inevitably, the topic of secondary ticketing came up, and Wilson was asked if her company would follow the lead of Ticketmaster (which owns both GetMeIn and Seatwave in the UK) and create a secondary ticketing arm. She immediately shot down any suggestions. “No, not in the UK – and we are only in the UK”, said Wilson. “We are all about getting tickets to the fans in our customer base at a fair price”.

She criticised the processes that currently allow secondary to happen at scale and made it clear that she was personally and professionally opposed to it. “I don't understand how these [secondary] companies get tickets in large quantities”, she said. “One way is by gaming the system and we have to make sure our technology means they can't. There are other ways to get these [secondary] tickets and I just think it is wrong at every level”. Wilson also criticised rival retailers for hidden costs: read our full report of her ILMC session via the link below.