Soundcloud close to sell stakes to private equity

Soundcloud close to sell stakes to private equity

Free streaming platform SoundCloud Ltd. is, reportedly, close to a deal to sell stakes in the company to a pair of private equity firms: "Bloomberg" reports that, according to sources familiar with the matter, there will be an investment that will help the troubled music-streaming service keep operating for the foreseeable future.

The two firms would be acquiring stakes via separate deals, said the people, who asked not to be identified discussing private transactions. The names of the interested parties or the sizes of the transactions couldn’t immediately be obtained. The two private equity firms, together, would own a majority of SoundCloud. The talks are at an advanced stage, but they could still fall apart.

SoundCloud operates one of the most popular music services in the world, attracting 175 million users with rough cuts from famous artists and mixes from unknown DJs. Yet SoundCloud, founded in Stockholm and now based in Berlin, has failed to generate much money from those users or build a business that can sustain itself.