News - 28/08/2017

Taylor Swift breaks all-time Spotify record with new single "Look What You Made Me Do"

Taylor Swift breaks all-time Spotify record with new single "Look What You Made Me Do"

Taylor Swift's new song "Look What You Made Me Do", which was released at 11.30pm ET on Thursday, August 24, broke the global day-one Spotify record: it surpassed the 6.87m streams attracted by Ed Sheeran's "Shape Of You" during its first 24 hours on the platform in January.

According to Spotify's public-facing data, the track pulled in 7.91m streams on the service on Friday (August 25). This only includes streams eligible for Spotify's charts: to prevent people gaming the system, it puts a cap on the number of plays each user can log within a 24 hour period. The Swedish company also confirmed that, with all plays accounted for, LWYMMD officially surpassed 8m streams on Friday.

According to Spotify's public-facing data, LWYMMD was streamed 5.43m times on its second day on the platform (Saturday, August 26) - down 2.48m on its opening 24 hours. Interestingly, that's lower that "Shape Of You"'s equivalent performance: by the same metric, Sheeran's track secured 6.58m Spotify plays in its second 24 hours.

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