News - 26/10/2018

Spotify's playlist-submission tool gets out of beta phase

Spotify's playlist-submission tool gets out of beta phase

Last June, Spotify announced a new tool for artists and labels to submit new tracks for consideration for its programmed playlists. Now the feature is out of beta testing phase and the company revealed that more than 67,000 artists and labels have used the tool so far: more than 10,000 of them had tracks added to Spotify playlists as a result, so a little under a one-in-seven hit rate.

Spotify explained that there were big advanteges for artists who were picked: for instance, singer/songwriter Gustavo Bertoni had a track added to the Acoustic Morning and Fresh Folk playlists, and saw his monthly listeners grow from 7,000 to 617,000. Rock band Yonaka went from 82,000 listeners to 290,000 with a slot on New Music Friday, while Belgian rapper Bryan Mg went from 4,600 to 33,000 with a slot on La Vida Loca.
But we have to add that these figures are reflections of the listenerships to those playlists - the real point is how many of those people become fans: following their profiles and listening to their music regularly once their tracks drop off the playlists.
 

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