Justin Vernon, Bon Iver frontman, has launched Chigliak Records, an imprint of his home label Jagjaguwar.
The label will focus primarily on releasing records that have been either "never commercially released" or "locally released [in Wisconsin] and never put out on vinyl." Chigliak will also issue new recordings.
The newly minted label's first release is set to be a record from Eau Claire, Wisconsin, outfit Amateur Love; and Vernon said: "There's this band called Amateur Love from Eau Claire. They put out a record and it probably sold like 500 copies-- it was like this electro-pop thing with a Neil Young or Paul Westerberg-quality songwriter, I shit you not. I'm actually starting an imprint at Jagjaguwar called Chigliak, and Amateur Love is going to be the first record I put out. It's like a 'lost records' thing and I'm encouraging other people to send in records of their local heroes-- totally unsigned shit that never went anywhere but is incredible".