News - 04/12/2012

Rumblefish and Audible Magic start partnership

Rumblefish and Audible Magic start partnership

Rumblefish is one among the leading providers of soundtracks for online social video; the firm joined Audible Magic - one of the most important providers of automated content recognition (ACR) solutions - in a partnership to offer the first end-to-end music licensing platform with closed-loop license verification.

Joining forces, the two companies will be abel to combine the world's largest catalog of copyright-cleared soundtracks with state-of-the art content recognition; this way it will be a lot easier to solve the problem of discriminating between authorized and unauthorized uses of music for consumers, artists and labels, video apps and online video networks.
Online video networks and video apps will gain access to a significant new revenue stream via content-recognition revenue sharing models (not unlike those used by YouTube). Moreover they'll be able to offer a better user experience by making available a soundtrack solution that avoids videos from being blocked due to music copyright restrictions.

Basically, once a video is uploaded to an authorized site or application, it is scanned for any known music from Audible Magic's database of over 15 million tracks. Videos with licensed soundtracks can be uploaded to authorized sites without restriction. When a track is identified but not licensed, the video will not be uploaded to the site and the user is given options to license an alternative soundtrack for their video. End users can find legal soundtracks to add to their projects at FriendlyMusic.com, or from a host of Rumblefish partners including Animoto, Socialcam, Klip, Pixorial and others. This process removes hurdles that before caused online videos to be blocked or removed immediately from social networking sites.

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