Neil Young's Pono, an innovative player and high quality digital music format, is making its first steps in the market... and it chose a clever, even if aggressive, technique.
According to trusted sources, indeed, Pono employees are approaching music clubs' and venues' owners to try to convince them to sign up for this better-than-CD-quality digital music service, which will require a special hardware player because smartphones and most computers are not equipped to manage and reproduce high-resolution music.
Billboard reported that an anonymous club owner told Pono approached him to introduce its service (ahead of any sort of commercial launch or even a website). This means - if there will be no denial - that Pono will also be an enterprise play, in addition to being a portable player and a music format.
To play the devil's advocate, all this sounds a bit odd, since according to audio expert Monty Montgomery, there is no point to distributing music in HD format, since human ear and audio devices simply won't be able to benefit from it and it takes up six times the space. But, again, we'll see... Neil young is an innovative entrepreneur and we can surely expect more surprises from him...