News - 18/11/2014

Stanford to help Warner Music find the new generation of business leaders

Stanford to help Warner Music find the new generation of business leaders


Stanford University has doubled down on its relationship with Warner Music by announcing a new program aimed at students in their junior year.

Students will have to apply to take part and will have to complete a new course called “Changing World of Popular Music” before they embark in a 10-week paid in-house assignment with WMG during the summer.

Following the assignment, students will work on their owns projects which are ‘designed to address opportunities for innovation”, which will be presented at the end of their senior year.

Student stand to earn $10,000 each for all this, not bad considering the mountain of debt facing Stanford graduates, and for the brightest ones perhaps even a chance to score a job at Warner.
Most importantly, some of those students following the course may decide to start their own music company.

Warner Music on the other hand is able to tap into the ideas of some of the brightest kids from across the USA, ideas that could be worth substantially more than the $100k invested in the program annually.

Stanford has been quite proactive in providing access to resources around the music industry, having launched the "Creativity: Music To My Ears" course earlier this year as part of Stanford Online project, the course was completely free to participants.


(Andrea Leonelli)

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