Music 4.5 event to tackle global licensing on the 25th of February in London

Music 4.5 event to tackle global licensing on the 25th of February in London

Music 4.5, the series of events and seminars set up by the 2Pears team, is hosting an event on music licensing landscape in London on February the 25th.

The afternoon event, entitled “Global is the new licensing territory…”, will see the participation of speakers such as Ben Drury, Founder and CSO at 7digital, Jane Dyball, new CEO of MCPS, Sophie Groossens, Senior Attorney-at-Law at August & Debouzy, Alex Damon, Solicitor at Russels and Wolfgang Senges, Executive Director at C3S.

Amongst the items on the agenda:
- The challenges posed by the public’s demand for frictionless access to content in the context of the traditional collecting society infrastructure in Europe.
- Authors' rights and territoriality in the new audio-visual sector
- What are the consequences of the current competition between collecting societies to represent artists’ rights?
- “Promotional value”, is it actually worth more than hard cash?
- Is the YouTube ecosystem properly understood and exploited by the music industry?

The sessions/presentations planned are sure to generate some heated debate amongst industry professionals and given the fundamental importance of licensing for today’s music industry if you’d like to attend you better get hold of a ticket fast before the event sells out. To find out more head on to the Music 4.5 website.

(Andrea Leonelli)