Attitude is Everything ramps up campaign for deaf and disabled at UK gigs

Attitude is Everything ramps up campaign for deaf and disabled at UK gigs

UK charity Attitude is Everything has intensified its campaign to ensure deaf and disabled music fans enjoy today’s concert-going experiences.

The organisation’s latest activities kick off on 24 March at the Islington Assembly Hall venue in London where UK psych rockers TOY (pictured) will headline the latest Club Attitude, the series of all-inclusive gigs hosted by Attitude is Everything to demonstrate exemplary live-music accessibility for the deaf and disabled. TOY will be following in the footsteps of indie band Foals and rockers Mystery Jets.

Major industry backing is coming from Huw Stephens, the music DJ on the UK national radio network BBC Radio 1, and Jo Good, the DJ from commercial alternative rock radio network Xfm. They will both be compering the evening.

The mission of the Club Attitude gigs is to encourage concert promoters and venue owners to improve accessibility to deaf and disabled music lovers.

In addition, Club Attitude is highlighting how technology can help address some of the challenges facing disabled audience members. The TOY gig is being live streamed by Living Indie, a UK tech start-up, while charity organisation Stagetext is providing captioned lyrics for the benefit of the deaf who might not be able to attend the shows.

Niels Footman, co-founder of Living Indie (whose recent successes include streams of shows by John Grant, Neneh Cherry and Nile Rodgers), says: “We’re passionate about bringing concerts to people who can’t be there in person, which is why we’re so thrilled to be working with Attitude is Everything.”

Attitude is Everything is also collaborating with start-up ticketing agency Una Tickets, which is able to incorporate accessibility features into online booking systems. This complements the partnership formed with the country’s Society of Ticket Agents and Retailers to improve the ticketing systems for disabled gig goers.

Furthermore, the organisation recently announced an alliance with events-listing platform Ents24 to create a dedicated “Disabled Access Venue” system. This aims to highlight and promote events being staged at accessible venues and music halls.

[Juliana Koranteng]