News - 11/06/2015

Ticketmaster acquired Front Gate Tickets and Universe

Ticketmaster acquired Front Gate Tickets and Universe

Ticketmaster, the company owned by Live Nation, has acquired festival ticket company Front Gate Tickets and DIY ticketing platform Universe. This way Live Nation will expand its services in the festival and DIY event markets.

Front Gate Tickets was founded in 2003 and works with clients such as Coachella, Austin City Limits, Electric Forest, The Governors Ball Music Festival and Lollapalooza. It also offers features specifically tailored to the festival market, including RFID-powered access control, experiential marketing and cashless POS systems that streamline festival entry, sponsorship activations, and concession sales. In 2014, Front Gate processed over $300 million in sales, sold more than 3 million tickets, shipped over 1 million wristbands and scanned over 2.5 million RFID chips.

Universe is a DIY ticketing company serving thousands of event organisers globally, with marketing and management tools; it offers a platform that allows a customisable "Buy Now" button to be embedded to sell tickets on any website, with no redirect to Universe.

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