News - 02/10/2015

Billboard and Shazam unveil charts for most successful music synchs in US ads

Billboard and Shazam unveil charts for most successful music synchs in US ads

Billboard and Clio Music partnered with Shazam to compile charts of the year’s top commercials from a music standpoint (July 2014-June 2015). 

The charts take into consideration Shazam’s data as well as sales and streams data from Nielsen on the featured tracks and are divided in three categories: Breakthrough, Collaborative Debut and Classic. 

In the Breakthrough category the first position is held by A-Track, Milo & Otis and Rich Kidz for “Out the Speaker”, featured in an advert for Mountain Dew. 

In the Collaborative Debut (not-yet-released song or a track specifically commissioned) category “Renegades” by X Ambassadors, featured in an advert for Jeep Renegade, took the top spot. 

In the Classic (older song) category Salt-N-Pepa dominated with “Push It”, featured in a Geico commercial. 

The synchronisation space is thriving in the US and Europe, with labels, publishers, artists and songwriters being the primary beneficiaries: one well-placed track in an advert or TV show can generate income equivalent to tens of millions of plays on Spotify or Apple Music. 

 

(Andrea Leonelli) 

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