News - 29/02/2016

Kylie Minogue launches bid to stop Kylie Jenner trademarking first name

Kylie Minogue launches bid to stop Kylie Jenner trademarking first name

Kylie Minogue is mounting a legal bid to prevent Kylie Jenner claiming ownership of the first name.

Jenner, who appears in the reality TV show "Keeping Up With the Kardashians", is hoping to trademark the name Kylie in the US to use for her expanding fashion empire. Australian legal firm KDB, who is representing the singer, last week filed papers to block Jenner from gaining ownership of their first name.

The opposition claims that if reality TV star Jenner trademarked 'Kylie' then Minogue's fans would be left confused. It added that Jenner is a "secondary reality television personality".

In contrast, the claim describes Minogue as an “internationally renowned performing artist, humanitarian, and breast cancer activist”.

As of 2015, Kylie Minogue had record sales of more than 80m, though Jenner can almost match that number in terms of followers on social media.

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