News - 16/05/2016

Audigent and Nielsen partner to offer innovative ads adaption solution

Audigent and Nielsen partner to offer innovative ads adaption solution

Audigent and Nielsen launched today at the Music Biz Conference in Nashville, Tenn. their new service aimed at providing the advertising industry with an effectiveness boost: “What Audigent does is help optimize video ads and how they’re targeted on platforms like YouTube, Hulu andFacebook,” Audigent cofounder Joe Gosier explained. The proprietary platform can change backing tracks in ads thus targeting fans according to their genre and artist preferences. The solution was made possible through Audigent's access into Nielsen’s data set on music preferences, 

Philadelphia based Jon Gosier started working on the project in December 2015. The investor/entrepreneur, once part of Ushahidi (a Kenyan nonprofit open source mapping company), added: “All ads have music in them, and people are engaged with music. By improving music in advertising, the advertiser can improve engagement.” As for artists, they are supposed to be central to the innovative platform, which they can log onto to monetize their music.

Audigent was self-funded after a $400,000 by Gosier, Shelton Mercer, Brian Brader and Drew Stein.

© 2024 All rights reserved. Rockol.com S.r.l. Website image policy

Rockol

  • Rockol only uses images and photos made available for promotional purposes (“for press use”) by record companies, artist managements and p.r. agencies.
  • Said images are used to exert a right to report and a finality of the criticism, in a degraded mode compliant to copyright laws, and exclusively inclosed in our own informative content.
  • Only non-exclusive images addressed to newspaper use and, in general, copyright-free are accepted.
  • Live photos are published when licensed by photographers whose copyright is quoted.
  • Rockol is available to pay the right holder a fair fee should a published image’s author be unknown at the time of publishing.

Feedback

Please immediately report the presence of images possibly not compliant with the above cases so as to quickly verify an improper use: where confirmed, we would immediately proceed to their removal.