News - 05/07/2016

Extra - Audio overtakes video! BuzzAngle mid-year report on music streaming

Extra - Audio overtakes video! BuzzAngle mid-year report on music streaming

According to monitoring company BuzzAngle in the six months to end of June the US market registered 209.4bn on-demand streams (up 58.3% - there had been 132.3bn in in H1 2015). But opposite to last year's data, H1 2016 saw audio streaming platforms take the lead with 114.23bn streams (55% of total) and video platforms lagging behind with 95.17bn (or 45%). This is the first time ever that video streams have been outmatched by audio streams in the US, which last year represented only 42% of the market.

In industry terms this is a meaningful shift in power, value and prospect. Since the "usual" leading pack Youtube + Vevo is now second to the Spotify + Apple Music + Tidal, the music industry has apparently good reasons to cheer: BuzzAngle's snapshot does minimize the future impact of the 'value gap' in relative terms and therefore appears to project a shift from ad-based to subscription-based music streaming consumption.

Sadly, some bad news are there to complete the year-on-year US overview: album sales fell by 14%, digital album lost 7,7% and CDs lost 11% (vinyl continued to grow, up 17.3%).

 

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