News - 20/07/2016

YouTube Music's campaign is something else: a cross dressing teen, a rapping Hijabi wearing young Muslim woman and a parolee - WATCH

YouTube Music's campaign is something else: a cross dressing teen, a rapping Hijabi wearing young Muslim woman and a parolee - WATCH

Google's newest project - YouTube Music, a subscription service, competitor of Spotify, Apple Music, and Tidal - is being promoted with a brilliantly conceived, guaranteed-to-be-controversial ad campaign featuring five different videos. Three, in particular, are very touching, controversial and daring - wioth the right dose of thought and cleverness.

Under the moniker, "Music isn’t just what we listen to. It’s who we are", a rural teen strips off his school clothes dress as a women over the soundtrack of Elliphant and Big Freedia's "Club Now Skunk":

Then a young woman wearing an Hijab walks the halls of high school rapping along with Blackalicious' "Alphabet Aerobics":

And in the third clip, a parolee ends a tough day of community service work and greets her young daughter and male partner to a the island beat of "Naturally" by Machet:

There are two more videos, then:

 

 

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