Apple executive Jimmy Iovine hints at company expansion

Apple executive Jimmy Iovine hints at company expansion

A few days after the "Wall Street Journal" reported that Apple is planning to expand into original TV series and movies, company executive Jimmy Iovine hinted at what things could shape into (during the Television Critics Association winter press tour):

At Apple Music, what we're trying to create is an entire cultural, pop cultural experience and that happens to include audio and video. If "South Park" walks into my office, I am not going to say you're not musicians, you know?. We're going to do whatever hits popular culture smack on the nose. We're going to try.

Apple Music has already stretched into original programming, with the 2016 acquisition of the "Carpool Karaoke" series, based on the wildly popular "Late, Late Show" segment from James Corden and produced by CBS Television Studios.

Back in February, "The Hollywood Reporter" broke that Dr. Dre is exec producing and starring in a top-secret scripted series financed by Apple and made for Apple called Vital Signs.