News - 07/02/2017

Coachella and Bonnaroo organizers team-up for new super festival in Colorado

Coachella and Bonnaroo organizers team-up for new super festival in Colorado

Two of the biggest players in the festival game are teaming-up to bring a new “super festival” to Denver, Colorado.

AEG, the parent group that owns Coachella, and Superfly, the production company behind Bonnaroo and Outside Lands, are planning to launch their latest event by mid-September 2018. The idea is to welcome anywhere from 30,000 to 60,000 fans to the Denver area for a “Coachella-esque experience” mixing music and art.

More meetings will be held over the next few weeks to gauge public support. Should the Overland community reject the proposal, AEG and Superfly are said to have their eyes on a number of other potential nearby areas, including Westminster. The goal is to keep the festival close to Denver in order to tap into the wealthy millennial population of the city.

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