Sony Music has launched the label Weekday Records

Sony Music has launched the label Weekday Records

Sony Music just launched its new California-based label Weekday Records, in partnership with Pure Noise founder Jake Round. The label will be distributed via Sony’s Red Associated Label Group.

Round is founder of punk label Pure Noise Records and was, previously, also an assistant editor at alternative music mag AMP. Since its launch in 2009, Pure Noise has released music from Less Than Jake, The Story So Far, State Champs and Handguns.

The neew labe, by the way, will be different: Weekday will focus on acts outside of the punk genre. Its first signing is Alabama alt pop four-piece band Jule Vera (pictured), who were previously signed to Pure Noise.