WMG launches a new "streaming first" record label

WMG launches a new "streaming first" record label

Warner Music Group just launched a new imprint called Artists To Watch Records: its mission is that will identify singles with the potential to become global streaming hits.

Overseen by Kieron Donoghue, Warner Music VP, Global Playlists Strategy & Curation, the new "streaming first" label will be nested under Warner Bros. Records UK.  The label has already enjoyed success with MARC’s "Show You The Light" which currently has over 12 million Spotify streams.

Warner Bros. Records UK is home to Muse, Biffy Clyro, Royal Blood, Liam Gallagher and Dua Lipa as well as the parent label to imprints 2TE Records and One More Tune Records.

MARC’s second single "Dreams" is set to be released on the 24th March.