Universal Music Group's music will now be distributed via Tencent Music Entertainment Group (TME) in the region via its streaming platforms QQ Music, KuGou and Kuwo. In addition, Tencent will exclusively sub-license UMG’s content to third-party music service providers in the region.
Furthermore, UMG and TME will work together to design, build and develop Abbey Road Studios China, a 'state-of-the-art recording and mastering facility' linked to UMG’s iconic recording studio in London.
The deal is similar to those previously struck by Warner and Sony with Tencent - and means the company now controls the recorded repertoire of all three majors in its home market. Tencent and UMG say they will "work together to find new ways to develop artists, expand business models and reinforce a robust copyright protection environment in China".
Tencent provides over 17m songs to 600m monthly active users in China, and boasts more than 15m paying subscribers across its services.
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