According to "Music Business Worldwide", Warner Music Group has officially acquired Spinnin’, whose YouTube channel boasts over 18m subscribers. Reportedly, WMG has stumped up a pricetag of more than $100m for the label – likely making it the major’s biggest buyout since it swallowed Parlophone for $765m in 2013.
Max Lousada doesn’t officially start as Warner’s worldwide recorded music chief until October 1, but he’s clearly already making moves. At various points over the past four months, acquisitive interest in Spinnin’ is believed to have come from Sony Music Entertainment and Believe Digital – but Warner seems to have emerged as the final suitor.
Spinnin’ Records, which confidently calls itself ‘the world’s leading record label’, was founded in 1999 by Eelko van Kooten and Roger de Graaf. Based in Hilversum, Netherlands, Spinnin’ has released music over the years from the likes of Martin Solveig, Armand van Helden, Fedde le Grand and Tiesto. One of its flagship artists, Martin Garrix, split with Spinnin’ in 2015 – later signing a worldwide deal directly with Sony
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