News - 25/10/2017

Amazon claims 16 million subscribers and aims at the next level

Amazon claims 16 million subscribers and aims at the next level

This isn’t an official announcement from Amazon, since the company hasn’t abandoned its policy of keeping its key music stats to itself. But Midia Research estimates that with 16 million subscribers across Prime Music and Music Unlimited, Amazon is now the third biggest music-subscription service in the world behind Spotify and Apple Music. Fourth place is taken by Chinese service QQ Music with an estimated 10 million subscribers.

Midia’s Mark Mulligan, in a blog post, wrote:

Throughout the emergence of the streaming market, Amazon has played the role of a dark horse, skulking on the side lines. Now, Amazon is out of the shadows and revealing its potential to be one of streaming’s biggest players.

He also added that he believes 35% of Amazon Prime subscribers are now Prime Music users.

According to Midia, by the end of June there were 162.6 million music subscribers globally: 36% on Spotify, 17% on Apple Music and 10% on Amazon.

Prime Music seems to be reaching a truly mainstream audience, which means a.) it’s not cannibalising the growth of Spotify and Apple Music, and b.) it’s having an impact on genres that under-index on those services. Meanwhile, with Echo and Alexa, Amazon remains a pioneer of the voice-controlled music discovery that’s being keenly followed by rightsholders.

© 2024 All rights reserved. Rockol.com S.r.l. Website image policy

Rockol

  • Rockol only uses images and photos made available for promotional purposes (“for press use”) by record companies, artist managements and p.r. agencies.
  • Said images are used to exert a right to report and a finality of the criticism, in a degraded mode compliant to copyright laws, and exclusively inclosed in our own informative content.
  • Only non-exclusive images addressed to newspaper use and, in general, copyright-free are accepted.
  • Live photos are published when licensed by photographers whose copyright is quoted.
  • Rockol is available to pay the right holder a fair fee should a published image’s author be unknown at the time of publishing.

Feedback

Please immediately report the presence of images possibly not compliant with the above cases so as to quickly verify an improper use: where confirmed, we would immediately proceed to their removal.