News - 31/10/2017

FanFair Alliance releases study of consumer attitudes in secondary ticketing market

FanFair Alliance releases study of consumer attitudes in secondary ticketing market

FanFair Alliance, the UK-based campaigning group, just released a study on consumer attitudes towards the secondary ticketing market, in collaboration with music magazine "Music Ally" and market-research company AudienceNet.

The study was conducted gathering 1,158 respondents, in June 2017, representing a statistically and demographically accurate sample of the UK adult population.

According to the results, 80% of the UK public think secondary ticketing is a "rip off"; 67% of people who’ve bought tickets for more than their face value from secondary sites said they would attend fewer concerts in the future and 52% said they found it difficult to distinguish between authorised primary ticket sellers and unauthorised secondary sites.

FanFair campaign manager Adam Webb commented:

The message from this research appears to be pretty clear: UK audiences are fed up. The model of secondary ticketing promoted by Viagogo, StubHub, Get Me In! and Seatwave is causing them very real concern - albeit, they are not against the concept of ticket resale. The majority would like the option to resell a ticket for the price they paid for it, and they’re in favour of measures to curb mass-scale online ticket touting.

Check out the full study at this link.

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