Fans will be able to buy Björk's new album "Utopia" using cryptocurrencies
Björk will make her new album available for fans to be bought using cryptocurrencies - and pre-ordering it directly from her label they will earn crypto rewards too. The musician teamed up with British blockchain startup Blockpool to handle the transactions using credit/debit cards and PayPal, but also the Bitcoin, Audiocoin, Litecoin and Dashcoin cryptocurrencies.
Each fan will receive 100 Audiocoins – worth just under $0.19 at the moment – as a reward for pre-ordering the album, deposited into an e-wallet created for them by Blockpool. Fans will be able to exchange the coins for other cryptocurrencies, keep them as an investment, or convert them back into common currency like pounds or dollars. Over the next two years, they will also be able to earn more Audiocoins by interacting with Björk’s music, live events and digital activities.
Blockpool CEO Kevin Bacon commented:
People have done things with crypto and artists before, but this is the first time a global artist has done anything like this. While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. This isn’t about jumping on a bandwagon or trying to get rich quick. It’s about doing things where you use blockchain and the crypto benefits in ways that people haven’t thought of yet. And in this case, very much led by Björk and her team’s creative vision for what this technology can do.
He also added:
I think blockchain and crypto will be like the dotcom boom and bust in the late 1990s. We’ll see enormous adoption over the next couple of years, then some kind of bubble burst, but then a long-term change. In the short term, we may see people overcooking it: there’s a danger we’ll see a lot of artists doing coins, a lot of bad marketing ideas and a lot of people using it as a mechanism to make money. But some people will do good stuff, and it’s those people, who use the technology to its best, who’ll come out the other side.