LyricFind - the lyrics-licensing company - is trying a new business model oriented toward merchandise.
The company, indeed, just launched a new online store for music fans called LyricMerch: the platform enables to customise and order clothing, smartphone cases, mugs and also shower curtains, all featuring lyrics from its licensed catalogue.
Rightsholders will obviously receive royalties from the merchandise sales, and the service is currently available in the US and Canada.
LyricFind has a resident team of designers in charge of creating pre-made designs, and it’s looking forward to work with artists and labels to create merch around specific releases and tours.
The company explained, via its CEO Darryl Ballantyne:
We see this as a win-win for songwriters and artists, and for fans who love their lyrics. LyricMerch also expands the income possibilities for lyrics rightsholders, helping them make the most of an asset that is growing in significance in the digital era.
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