News - 04/01/2018

The death of rock'n'roll according to Nielsen

The death of rock'n'roll according to Nielsen

It's time for the Nielsen’s 2017 Year-End Report, the annual report charting consumer trends and behaviors that shaped the year in music. The big news is that, for the first time ever, hip-hop surpassed rock ‘n’ roll as music’s most consumed genre.

So according to Nielsen's figures, hip-hop/R&B accounted for eight of the 10 most popular artists based on total consumption (album sales, track equivalent albums, on-demand audio/video streaming equivalent albums). Moreover, Drake and Kendrick Lamar got the top two spots, with Future, The Weeknd, Eminem and Lil Uzi Vert among the other acts crowding the top 10. The only non-hip-hop/R&B artists in the top 10 are Taylor Swift and Ed Sheeran - and they are, without a doubt, pop acts. So, basically, rock has disappeared from the map - or, at least, from the jet set of music.

Names like Foo Fighters, Arcade Fire, Queens of the Stone Age, or Spoon were nowhere to be found and, if it weren’t for legacy acts like The Beatles and metallica, the landscape would be even worse.

Check the figures out, below:

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