News - 05/01/2018

Nielsen report shows on-demand video was 22.8% of US music consumption in 2017

Nielsen report shows on-demand video was 22.8% of US music consumption in 2017

As already reported, Nielsen released its annual data for the US; the figures revealed that sales/streams of albums and songs grew by 12.5% during 2017 in the US, driven by a 59% increase in on-demand audio streams.

Seven of the top 10 "most consumed" albums were R&B / Hip-Hop albums, with these genres collectively seeing a 72% increase in audio-only on-demand streams last year. Moreover, the volume of on-demand video streams (i.e. YouTube), when converted into album-equivalent form, shows a consumption of 636.7m units in the US last year. As "Billboard" noted, when video is stripped out, the total was 491.6m units – thus on-demand video accounted for 145.1m album-equivalent units in the US in 2017: 22.8% of overall consumption.

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