News - 05/01/2018

YouTube's head of music has great plans for 2018

YouTube's head of music has great plans for 2018

Lyor Cohen - YouTube's head of music - has been profiled by "AdAge", which examined his his pitch to artists, managers and labels to better understand what 2018 will bring.

Despite the lack of direct quotes from Cohen on tharticle, AdAge says that:

subscribers will be able to listen to millions of songs on-demand, much like on Spotify, and access exclusive material, including videos and some songs that aren't available for free.

Moreover the hoped-for launch should be in the first half of 2018.

It seems that YouTube gave rapper G-Eazy “a few hundred thousand dollars” to make his "Overtime" show, whose four episodes so far have generated 535k views on YouTube. It’s also in talks with Demi Lovato about a follow-up to her "Simply Complicated" documentary, which has been watched 12.8m times since its debut in October.

© 2024 All rights reserved. Rockol.com S.r.l. Website image policy

Rockol

  • Rockol only uses images and photos made available for promotional purposes (“for press use”) by record companies, artist managements and p.r. agencies.
  • Said images are used to exert a right to report and a finality of the criticism, in a degraded mode compliant to copyright laws, and exclusively inclosed in our own informative content.
  • Only non-exclusive images addressed to newspaper use and, in general, copyright-free are accepted.
  • Live photos are published when licensed by photographers whose copyright is quoted.
  • Rockol is available to pay the right holder a fair fee should a published image’s author be unknown at the time of publishing.

Feedback

Please immediately report the presence of images possibly not compliant with the above cases so as to quickly verify an improper use: where confirmed, we would immediately proceed to their removal.