News - 24/01/2018

YouTube adopts ISNI unique identifier for musicians

YouTube adopts ISNI unique identifier for musicians

YouTube has now become a registration agency for the International Standard Name Identifier (ISNI) – the first company to do so in the music world, according to the ISNI International Agency.

An official statement explains:

YouTube will request an ISNI, a unique identifier, to be assigned to all creators whose works are used on the platform - including performers and songwriters - helping to reconcile data and ensure attribution. YouTube will share ISNIs with its label and publishing partners in order to promote the adoption of this standard by the industry as a whole.

Plus:

Creators and their managers and lawyers can insert a clause into all author and performer contracts requiring intermediaries to use an ID such as ISNI, this would create metadata standards through gradual adoption of a standard practice driven from the creator end of the supply chain.

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